नेता चप्पल!! (Neta Chappal)

I do not know whether “Hawaii Chappals” are from Hawaii or not. However, I know that these flip flops are now truly justifying the name “Hawaii” as they are becoming more air borne (“Hawaii” in hindi) in recent times.
A new form of rebellious activity was started by Muntadar al-Zaidi, a Iraqi journalist who threw shoes at President Bush. The active followers of that event were seen recently in India during various election rallies. Three separate incidents that followed in India include

• a journalist throwing a shoe at Home minister P Chidambaram during a press conference in New Delhi
• a retired school headmaster lobbing a footwear at Congress candidate in Kurukshetra Navin Jindal during a poll rally and
• a former functionary of the saffron party throwing a slipper at BJP leader LK Advani during a public meeting.

I think that the chappal industry should take note of such occurrence and come up with marketing strategies for better chappal sales. Changes to pitch and product can help them sky rocket their chappal sales.
Brand
Branding of the chappals will determine the success of the company. Chappal should be branded after a Neta. The designation and the post of the Neta should determine the price of chappals e.g. Nagarsevak chappal will be less expensive than corporate chappal while Prime Minister chappal will be more expensive than Chief Minister chappal, etc. The style of the chappals should be based on the deeds of the politician i.e. Lalu chappal will be made up of Chaaraa (fodder) while money bills will decorate Amar Singh chappals.
Product
The old thong based chappals should get a makeover. Quality and properties of the chappal should change to serve the redefined purpose. The chappal should have typical qualities that will determine the ability of the product to cater new cause. For instance, a chappal that can travel 100 feet will be more reliable than the chappal that can travel only 20 feet. Similarly, the accuracy of the aerial route of the chappal will also determine the quality. Chappal companies can also become creative by creating new age chappals for the cause. New age Chappals should be able to trace their target in the crowd. Although the sole of the chappal can wear out fast, the chappal should be able to tear apart the dirty soul of the Neta.
Awareness
In the era where everything is “Go Green”, the chappal industry should not be left behind. The retaliation with chappal should be marketed as more eco friendly than bombing, shooting or blasting. Also, these chappals should be bio degradable and should leave no trace after hitting the target.

In this chappal world, there would be a chappal for every crook in town. Chappal sale will determine the political situation of the nation. The chappal sale will also determine who should or shouldn’t be given an election ticket. In this world, the chappals will say what people cannot express. And all we can say will be that “Chappal Chappal pe likha hai khaane waale ka naam”.